At Expo 2025 Osaka, the EU Pavilion with its theme of ‘Nurturing Tomorrow’, showcased initiatives that brought to life its commitments to sustainability, connectivity, inclusivity, and security.
The EU Pavilion also embodied the deep political, economic, and cultural ties between the EU and Japan, and the strong partnership which works together to promote peace and find solutions to global challenges.
The Facade Design
The EU Pavilion facade was a fusion of East and West - combining the principles of aesthetics, sustainability and inclusion of the New European Bauhaus - with inspiration from Japanese art such as the Japanese Ema plaques and the precision of Origami.
The facade featured rotating, petal-like modules made from sustainable bamboo, which moved with the breeze, mirroring the graceful motion of Sakura blossoms and bringing to life the Pavilion’s theme of ‘Nurturing Tomorrow’.
Not only a decorative element, the facade continually evolved throughout the Expo, shifting colours and patterns to reflect different events and themes and inviting you to explore the spirit of co-creation and creativity at the heart of Expo 2025 Osaka.
Visitor Experience
The EU Pavilion was a space for discovery, dialogue, and interaction. It offered an immersive, nature-inspired experience, designed with sustainable materials and elements that evoked the feel of a serene outdoor garden.
There were four distinct areas in the EU Pavilion connected by a winding path lined with moss and plants, with each space enhanced by natural scents and lighting to create a forest ambiance. The organic design of the Pavilion created a tranquil, airy, and expansive atmosphere.
To help visitors find their way, a tactile floor plan was available, and an audio guide was also offered for visually impaired guests.
What to see and do at the Pavilion
Through immersive and creative installations, activities, and talks featuring high-profile speakers, at the EU Pavilion guests could learn more about Europe and the EU.
Take a look at some of the featured experiences and events that took place at the EU Pavilion at Expo 2025 Osaka!
Zen Robot InstallationGuests could enjoy a moment of peace while an interactive robot tended to a zen garden, tracing patterns in the sand and greeting guests in one of the 24 official EU languages.
Talking PlantsGuests could touch a digital plant and watch its virtual twin grow, as fascinating insights into EU initiatives on sustainable agriculture, food safety, and green alliances were revealed.
Digital Origami BirdsInspired by Japan’s origami culture, guests could fold their own digital dove and release it into the installation, symbolising hope and cooperation.
Europe’s Green CitiesGuest could sit back and take a virtual trip to Europe, taking in Europe’s urban landscapes that have won a Green City Award, while being immersed in a soundscape of nature sounds.
New European BauhausGuest could explore European projects that brought the New European Bauhaus to life, blending beauty, sustainability and inclusion. With a touch pad you could discover the innovative, eco-friendly materials used to build the Pavilion.
Interactive Photo StationsGuests could also learn about travel to Europe and take photos in iconic virtual European locations at the Interactive Photo Stations or test their knowledge of the strong partnership between the EU and Japan by taking the EU-Japan Relations Quiz!
Talk through avatarsGuests could interact with real people in digital form, representing EU projects in tech, culture, and innovation. See how AI is shaping human-centred innovation.
Flavours of Europe TastingsOur food truck offered iconic dishes and beverages, where guests could experience the flavours that make Europe a global leader in gastronomy, from traditional recipes to contemporary culinary innovations.
With its modular and reusable design, the EU Pavilion ensured minimal environmental impact, aligning with the Pavilion’s commitment to sustainability and circularity. The Pavilion incorporated eco-friendly materials and featured an adaptable design to minimise environmental impact.
Through its immersive exhibits, interactive installations, and meaningful cultural exchanges, the EU Pavilion at Expo 2025 Osaka invited the world to co-create a more sustainable and inclusive future.